New visual identity of Biesse

During the last two years, BIESSE has been implementing a thorough modernization process aimed at making the Group faster and more innovative.

This time enabled the restructuring of the Company in accordance with an approach that positively affects the way of doing business and a better understanding of clients’ needs. According to this principle, the project included rationalization of the company’s structure, as well as internal and external reorganization, with the ultimate goal of transforming the Group into an efficient entity characterized by simplified processes and the ability to adapt to global contexts that are in constant evolution.
BIESSE has adopted this transversal approach with the intention of facilitating the implementation processes of development projects. This time, it will also have a great impact on the branches outside Italy, in order to strengthen the company’s international network by setting up more efficient structures.

A new visual identity became necessary to align the positioning of the brands. It carries the Group’s new values and identity, while at the same time retaining the features that separate BIESSE from the competition in the various industry sectors in which it operates.

This evolution will benefit our customers and enable us to compete successfully in an ever-changing market. Due to the comprehensive nature of this transformation, we decided to express it clearly through our visual identity

Roberto Selci, President of the BIESSE Group

The full implementation of this change will last until the end of 2023.